Hyundai is relying on using the latest film technologies for advertising its new Azera sedan model, and especially so in its own home market. The company has released some advertisement material of this car which is also known as the Grandeur but done so to be played only at few movie halls that has 4D or 3D projection capability.
The makers of Avatar have been the mind behind creation of this advertisement of the car. The real effects of the vibrating seats, wind and steam is realized in the 4-D format. Whether Hyundai uses this format for its advertisement in the North American market remains to be seen.
Source: carscoop
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