Setup in the year 1926, Pontiac came forward to highlight the image of American muscle car, featuring popular models such as GTO, Firebird TransAm and Bonneville. Pontiac died about three decades later however it was revived by General Motors when it associated the vehicle to drag racing as well as acquired that muscle image.
Pontiac brand made its name with muscle cars and they became iconic for the brand’s involvement in drive in movies and drag races. However on 31st October, Pontiac had its lease on auto life suspended because General Motor’s contacts terminated with Pontiac dealers.
Pontiac is one of the most iconic brands of US car industry. It has now finally run out of business. In the year 1986, the sales of this brand hit about a million, the feat that never repeated again. However in late 90s, GM started to reduce on its performance as some mechanical issues with later models ruined the brand’s reputation.
The demise of Pontiac took place a year after the parent company, GM declared its shutdown. From its base in Michigan City, the brand was actually aimed at working class people. In recent times, with troubles faced by GM, Pontiac had actually faced the terminal decline.
General Motors had to rescue its own name from bankruptcy and so Pontiac was made one of the innocent victims. The Pontiac cars featured in various Hollywood films during 1960s to 70s. Unfortunately, the sales declined after 1980s and now the result is that the brand is completely fading.
